ABOUT US
Dilli House is a London-based luxury fragrance brand creating products for the senses, one sense at a time. Small-batch, artisanal, and independent. Certified B Corporation™.
Our first product, Prem Rouge, is the world's first alcohol-free, 100% natural perfume designed from the ground up as a layerable duo.
Arpit Kaushik is the founder of Dilli House. A cycling accident in 2022 and a neurologist's instruction to avoid alcohol entirely led him to create what he could not find: a high-quality alcohol-free perfume. He developed Prem Rouge alongside master perfumers Patty Canac and Clémentine Humeau. A published poet with a background in operations, he is the author of The Living Scent, a ten-chapter guide to the history and science of fragrance layering. Based in London. Born in Delhi.
COVERAGE
FRAGRANCE DATABASE
Fragrantica
Introducing New Brand: Dilli House
A feature introducing Prem Rouge to the global fragrance community, including a worldwide giveaway.
MAGAZINE FEATURE
Headway News
Crafted by Courage
A two-page feature on Arpit Kaushik's journey from a life-changing accident to the creation of Dilli House.
MAGAZINE FEATURE
Lazin Magazine
Presence
A full-page feature exploring the philosophy behind Dilli House and the sensory experience of Prem Rouge.
Purplebeach
Of poetry, perfume, and finding meaning in what we do; should we choose to be Patient
A conversation with Annemie Ress, exploring Dilli House, and the unexpected turns life can take when we stay open to possibility. A reminder that meaning often emerges in the quiet spaces between ambition and reflection.
EDITORIAL
PODCAST
The Coolector
Dilli House: Prem Rouge
An editorial review covering the product, the founder's story, and the distinction of designing a fragrance duo from the ground up.
FOUNDED
2024
FOUNDER
Arpit Kaushik
FIRST PRODUCT
Prem Rouge (Batch 001)
PRICE
£160 (all inclusive, worldwide)
FORMAT
2 x 30ml, Eau de Peau
BATCH SIZE
729 numbered sets
PERFUMERS
Patty Canac and Clémentine Humeau
TECHNOLOGY
Water Plant Emulsion (WPE)
CERTIFICATIONS
Vegan Society certified, Certified B Corporation™
LISTED ON
Fragrantica, Fragrance Foundation member
CORE STORY ANGLES
01. The Outsider and the Master Perfumers
How a poet recovering from a brain injury partnered with respected master perfumers in France to build a luxury brand without a traditional network or commercial fragrance experience.
02. The Technical First
The science of suspending pure plant oils in water. Why creating a 100% natural, alcohol-free, purpose-designed layerable duo is a validated world first.
03. Sustainability by Design
The deliberate rejection of industry standards. Choosing pure aluminium spray pumps and truly reusable screw-on bottlenecks over crimped plastic to ensure materials can actually be recycled.
VOICES OF INDUSTRY
“The Prem Rouge concept of anchoring one fragrance with another separates this from the established idea of simply layering. This is integrated fragrance design."
INDEPENDENT REVIEW
Stephan Matthews, fragrance critic
“You have done a brilliant job on this…I salute you."
ENDORSEMENT
David Hieatt, founder of Hiut Denim and The Do Lectures
ASSET GALLERY
Imagery
High-resolution product and lifestyle images available for editorial use. Includes product photography, packaging, lifestyle, and founder portraits. Please credit Dilli House.
ASSETS
PRESS RELEASE
Dilli House becomes a Certified B Corporation™
The full press release, including quotes from B Lab UK and WPE Solutions.
RESEARCH
The Living Scent
A ten-chapter guide tracing the history, science, and practice of fragrance layering. Fully referenced. Free to read.
presentation
The Scent of a Memory
Presented at Somerset House Exchange, London. Exploring the neuroscience of scent, emotion, and memory.
BRAND
Boilerplate and product information
Short and long-form brand descriptions, product specifications, ingredient sourcing, and sustainability details. Available on request.