Journal

The Master Perfumer Session: A Message of Love
In our final installment of The Master Perfumer Session, Patty Canac and Clémentine Humeau share their hopes for everyone who experiences Prem Rouge.

The Master Perfumer Session: A Different Kind of Perfume
In part six of The Master Perfumer Session, Patty Canac and Clémentine Humeau explain how Prem Rouge behaves differently because it contains no alcohol.

The Master Perfumer Session: The Secret Ingredients
In part five of The Master Perfumer Session, Patty Canac and Clémentine Humeau reveal the unexpected natural materials that define Prem Rouge's distinctive character.

The Master Perfumer Session: The Perfect Partnership
In part four of The Master Perfumer Session, Patty Canac and Clémentine Humeau explain how their unique working relationship brought Prem Rouge to life.

The Master Perfumer Session: The Technical Challenge
In part three of The Master Perfumer Session, Patty Canac and Clémentine Humeau share the real challenges they faced creating Prem Rouge with only natural ingredients and no alcohol.

The Master Perfumer Session: From Brief to Bottle
In part two of The Master Perfumer Session, Patty Canac and Clémentine Humeau reveal how they turned our creative brief into the scents that became Prem Rouge.

The Master Perfumer Session: Why Prem Rouge?
In our first instalment of The Master Perfumer Session, we sit down with master perfumers Patty Canac and Clémentine Humeau to discover what drew them to create Prem Rouge, our debut fragrance.

How We Reimagined Perfume Part 3: The Experience
In the first two parts of our series, we explored how Prem Rouge reimagines the physical vessel and our approach to creating perfume. Now, let's look at perhaps the most important aspect—how we've reconsidered the experience of wearing fragrance itself.

How We Reimagined Perfume Part 2: The Approach
In Part 1 of our series, we explored how Prem Rouge reimagines the perfume bottle itself. Now, let's look at how we approached the broader aspects of creating a fragrance—from packaging philosophy to ingredient selection.

How We Reimagined Perfume Part 1: Rethinking the Vessel
While the perfume industry has seen many innovations in scent creation and marketing approaches over the years, certain foundational elements have remained consistent. At Dilli House, we saw an opportunity to explore these established patterns. We asked ourselves: what elements of traditional perfumery could be reconsidered to create something that better aligns with contemporary values and needs? What if we approached perfume with fresh eyes?

The Gentle Art of Accepting Limitations
We live in a world that tells us anything is possible. That with enough determination and grit, we can do anything we set our minds to. I'm not questioning that advice. But sometimes, the wisest path forward is to accept our limitations—not as defeat, but as a doorway to something better…

The Power of a Brief
Before the first drop of essence, before the careful blending of oils, every fragrance begins with words on paper. We call this a brief…

The Small Habit That Changes Everything
Gratitude isn't something you write down in a journal or tick off a streak in an app. It's something that finds you in unexpected moments—

Why Batch 001 Matters So Much
Sometimes the most meaningful journeys begin with a pause - an unexpected moment that makes you see everything differently

It Started with a Scent
Some memories stay with you forever. Mine began in a terraced garden in Kashmir. I was nine, standing in Chashme Shahi…