Fragrance can be louder, faster, more fleeting. Or it can be slower, softer, and lasting. Prem Rouge was designed for the latter, a perfume experience built on intimacy, patience, and care.

Prem Rouge was built on a simple idea: quality should speak for itself. In Part 2 of our series, we explore how that philosophy shaped everything from packaging to ingredients.

What if gratitude isn’t a practice at all, but a perception? A way of seeing the ordinary as extraordinary. In this piece, we explore the habit that changes everything.

The brief is where imagination meets intention. For Prem Rouge, it held two gardens, two cultures, and one vision. In this piece, we explore how a few words can shape an entire fragrance.

We’re told that anything is possible if we just try harder. But sometimes the wisest choice is to accept our limits - not as failure, but as an opening. In this piece, we share how that acceptance shaped Dilli House’s first batch release.

Perfume bottles are often beautiful, but rarely practical for the planet. With Prem Rouge, we questioned even the smallest details, from crimped necks to hidden plastics, to create a vessel designed for both elegance and recyclability.