In the first two parts of our series, we explored how Prem Rouge reimagines the physical vessel and our approach to creating perfume. Now, let's look at perhaps the most important aspect—how we've reconsidered the experience of wearing fragrance itself.

In Part 1 of our series, we explored how Prem Rouge reimagines the perfume bottle itself. Now, let's look at how we approached the broader aspects of creating a fragrance—from packaging philosophy to ingredient selection.

While the perfume industry has seen many innovations in scent creation and marketing approaches over the years, certain foundational elements have remained consistent. At Dilli House, we saw an opportunity to explore these established patterns. We asked ourselves: what elements of traditional perfumery could be reconsidered to create something that better aligns with contemporary values and needs? What if we approached perfume with fresh eyes?

We live in a world that tells us anything is possible. That with enough determination and grit, we can do anything we set our minds to. I'm not questioning that advice. But sometimes, the wisest path forward is to accept our limitations—not as defeat, but as a doorway to something better…

Before the first drop of essence, before the careful blending of oils, every fragrance begins with words on paper. We call this a brief…

Gratitude isn't something you write down in a journal or tick off a streak in an app. It's something that finds you in unexpected moments—