Close-up of a cream-colored hollyhock flower with a yellow center, alongside green buds and stems, against a light blue background.

Our story

Born from resilience.
Built for slowing down.

Dilli House began with a moment that changed everything. Not a business plan. Not a gap in the market. A second chance.

A man sitting indoors in front of a pink painted wall with a framed flower picture and a decorative plant on a wooden table.

Rebirth

Fast pace once defined my life. Always moving, always reaching. Then a life-changing accident forced everything to stop.

In slowing down, I began to notice life differently. With more presence, care and attention. Beauty revealed itself in quiet, fleeting moments.

“When you beat those odds, you see life differently. What matters becomes clearer. What doesn't fades away.”

I reached for fragrance as part of healing. But I couldn't use alcohol on my skin, and most perfumes are 70 to 90 per cent alcohol. The alternatives were limited. So I began rethinking fragrance entirely.

What emerged was a new kind of scent. Alcohol-free, rooted in plants, and made to celebrate life's quieter rhythms.

In Summer 2024, Dilli House was born.

The name

HINDI

Dilli.

Honouring where I come from. Born in Delhi.

ENGLISH

House.

The space where ideas grow into something that lasts.

A story of two places. In time and location.

A woman and two children are standing on a stone staircase in a park with fountains and manicured trees. The woman is sitting on the stairs, while the children stand nearby. There are other people in the background near the garden.

place 1

Kashmir, 1985

Chashme Shahi sits halfway up a mountain in Srinagar. The name means "royal spring," after the stream that flows through the garden.

I visited as a child with my mother and sister. At dusk, the scent of Kashmiri roses mingles with mist rising from the fountains. Mountain air carries notes of fresh greenery and stone-cooled water.

That memory stayed. Not just in photographs, but in smell.

A rustic building with two dark wooden doors, pink flowering vines, a small window with bars, and a wrought iron balcony.

place 2

Provence, years later.

Saint-Paul-de-Vence sits on a hilltop in the south of France, protected by thick stone walls that have stood for centuries. Flowers grow everywhere. Roses and bougainvillea spill over walls and wind through narrow streets.

Beyond the village, fields of lavender stretch into the distance. Everything basks in summer's warmth.

Two places, forty years apart, yet sharing so much. The play of water and stone. The abundance of flowers. The feeling of being somewhere between earth and sky.

A lime, two small bottles, a wooden spatula, and a silver tray on a green surface.

The Fragrance

Prem Rouge carries this connection

"Prem" in Hindi means love. "Rouge" in French, passion. One fragrance draws from India, the other from France. Worn alone or layered together.

We worked with master perfumers Patty Canac and Clémentine Humeau to create a formula that didn't need alcohol. Water-based, 100% natural, made in Grasse and assembled by hand in London.

From this vision came our first fragrance duo, Prem Rouge.


explore prem rouge

today & the future

Close-up of a person's face with a small white flower near their cheek.


Our Mission

We create products that awaken the senses and enrich daily life — one sense at a time. Blending the wisdom and artistry of East and West, each creation is designed to challenge industry convention, choosing what's kinder to people and planet over what's standard. We make considered alternatives for those underserved by the mainstream.

A park scene with trees, sunlight filtering through the branches, and people walking and sitting on benches.


Our Vision

To be a brand people come back to, not just for what we make, but for what we stand for. Enriching lives, one thoughtful choice at a time, with products that bring more depth, more care, and more meaning to everyday moments.

our values

Three things that guide us.

Authenticity

We make what we believe in. Small batch. Crafted with intention. Rooted in a story that's ours. No shortcuts. No pretence. What you see is what we are.

Curiosity

We question how things are done. We stay open. We keep learning. We explore where it leads. It's how we grow, and how we make things that matter.

Care

For people, for planet, for process. We take only what we need. Considered choices. Always. Kindness in how we work. Respect for what we leave behind.

An elderly person with white hair wearing a black coat and red scarf standing under a large tree with sprawling branches and green leaves. The person is reading a book. The setting is a small garden with a stone circular base around the tree and trimmed bushes in the foreground.

OUR APPROACH

How we work

We believe meaning lives in the details. What we make should matter to the person it reaches. Care is visible. In materials, in craft, in the way something is finished.

Make slowly. Choose what matters. Craft with real materials and human hands. Create for presence, not performance. Trust the senses.

A note from our founder

“Life knocked me down. Each day I'm discovering beauty in slow, gentle moments. I'm a work in progress. Dilli House began with my story, but our creations tell their own.”

Arpit Kaushik

A fragrance set with a small brown glass spray bottle and a small cream jar, both with white labels, placed in front of a textured beige box.

BATCH 001.

This is where it begins.

Our first release, Prem Rouge, is a fragrance duo made with care, designed to slow you down.

explore prem rouge


Prem Rouge: A poem

Each moment lives within another –

One foot, half a mind.

Here, not here.

Time unveils what always was,

In a single breath.