ABOUT US
Dilli House is an independent fragrance house in London, founded by Arpit Kaushik, and a Certified B Corporation™. The house works in small batches and makes things for the senses, one sense at a time, beginning with smell.
Its first release, Prem Rouge, is an alcohol-free, 100% natural perfume designed to be layered: a rose and a tuberose, conceived together by master perfumers Patty Canac and Clémentine Humeau and worn alone or combined. The fragrances are water-based rather than alcohol-based, using Water Plant Emulsion (WPE®) technology, and held in recyclable glass with screw-on necks so the bottles refill. 2 × 30 ml, Eau de Peau. £160 a set, all-inclusive, with free international delivery. A limited edition of 729 numbered sets.
Made in Britain. Formulated in France. Crafted to enrich.
COVERAGE
The Fragrance Foundation UK
Reimagining British Perfumery Through Slowness
Featured in the May FF/ Interviews series, themed British Heritage / Visionary Voices. Paired in the newsletter with Angela Flanders Perfumer, celebrating forty years. Dilli House now sits in the TFF UK members directory, which lists Byredo, Chanel, Dior, Diptyque, Penhaligon's, and over two hundred other British and global fragrance houses.
Monocle Radio
The Entrepreneurs #752
A conversation with host Tom Edwards. Dilli House founder Arpit Kaushik on going against the grain and creating an 'anti-perfume'.
Listen to a clip
Fragrantica
Introducing New Brand: Dilli House
A feature introducing Prem Rouge to the global fragrance community, including a worldwide giveaway.
British Muslim Magazine
Editor's Spotlight Product
Prem Rouge. Alcohol-free and gentle on sensitive skin.
Headway News
Crafted by Courage
A two-page feature on Arpit Kaushik's journey from a life-changing accident to the creation of Dilli House.
Lazin Magazine
Presence
A full-page feature exploring the philosophy behind Dilli House and the sensory experience of Prem Rouge.
Purplebeach
Of poetry, perfume, and finding meaning in what we do; should we choose to be Patient
A conversation with Annemie Ress, exploring Dilli House, and the unexpected turns life can take when we stay open to possibility. A reminder that meaning often emerges in the quiet spaces between ambition and reflection.
The Coolector
Dilli House: Prem Rouge
An editorial review covering the product, the founder's story, and the distinction of designing a fragrance duo from the ground up.
FOUNDED
2024
FOUNDER
Arpit Kaushik
FIRST PRODUCT
Prem Rouge (Batch 001)
PRICE
£160 (all inclusive, worldwide)
FORMAT
2 x 30ml, Eau de Peau
BATCH SIZE
729 numbered sets
PERFUMERS
Patty Canac and Clémentine Humeau
TECHNOLOGY
Water Plant Emulsion (WPE)
CERTIFICATIONS
Vegan Society certified, Certified B Corporation™
LISTED ON
Fragrantica, Fragrance Foundation member
CORE STORY ANGLES
01. The Outsider and the Master Perfumers
How a poet recovering from a brain injury partnered with respected master perfumers in France to build a luxury brand without a traditional network or commercial fragrance experience.
02. Designed without alcohol
The science of suspending pure plant oils in water instead of alcohol. A 100% natural, layerable duo, formulated by master perfumers Patty Canac and Clémentine Humeau.
03. Material choices, against industry default
The default in fragrance packaging is fast and cheap. Dilli House chose otherwise on each component: recyclable screw-on glass, aluminium-shelled spray pumps, sample sachets in a recyclable pouch with a biodegradable insert, FSC-certified outer packaging.
“Dilli House represents a growing movement towards intentional luxury. The future of perfumery may lie in rethinking the process entirely.”
The Fragrance Foundation UK, May 2026
VOICES OF INDUSTRY
“The Prem Rouge concept of anchoring one fragrance with another separates this from the established idea of simply layering. This is integrated fragrance design.”
Stephan Matthews, fragrance critic
“…which feel more like skincare than perfume, the creamy liquid is comfortably lovely on skin.”
We Wear Perfume
“You have done a brilliant job on this…I salute you.”
David Hieatt, founder of Hiut Denim and The Do Lectures
ASSET GALLERY
Imagery
High-resolution product and lifestyle images available for editorial use. Includes product photography, packaging, lifestyle, and founder portraits. Please credit Dilli House.
ASSET GALLERY
Logos
Our wordmark, “DH.” monogram, and “Crafted to enrich” lockup, in four colourways. Please don’t alter, recolour, or stretch the logos.
As Featured By The Fragrance Foundation UK
May 2026 · FF / Interviews
A one-page snapshot of the May 2026 feature, with the headline, pull-quotes, the permanent directory listing, and editorial context.
ASSETS
Dilli House becomes a Certified B Corporation™
The full press release, including quotes from B Lab UK and WPE Solutions.
The Living Scent
A ten-chapter guide tracing the history, science, and practice of fragrance layering. Fully referenced. Free to read.
Dilli House launches an alcohol-free, layerable fragrance duo
The full launch story. Founder origin, master perfumers, and the material choices that shaped Batch 001.
Impact Letter
Our first Impact Letter, No. 001. The three numbers we will defend, the three we will not invent yet.
The Scent of a Memory
Presented at Somerset House Exchange, London. Exploring the neuroscience of scent, emotion, and memory.
Boilerplate and product information
Short and long-form brand descriptions, product specifications, and key facts. Free to use, with credit to Dilli House.