PRESS and MEDIA
ABOUT US
Dilli House.
Dilli House is a London-based luxury fragrance brand creating products for the senses, one sense at a time. Small-batch, artisanal, and independent.
Our first product, Prem Rouge, is the world's first alcohol-free, 100% natural perfume designed from the ground up as a layerable duo.
LATEST FEATURE: HEADWAY NEWS
Crafted by Courage
A two-page feature on Arpit Kaushik’s journey from a life-changing accident to the creation of Dilli House, exploring the recovery of language and the philosophy of making less but better.
FOUNDED
2024
FOUNDER
Arpit Kaushik
FIRST PRODUCT
Prem Rouge (Batch 001)
PRICE
£160 (all inclusive, worldwide)
FORMAT
2 x 30ml, Eau de Peau
BATCH SIZE
729 numbered sets
PERFUMERS
Patty Canac and Clémentine Humeau
TECHNOLOGY
Water Plant Emulsion (WPE)
CERTIFICATIONS
Vegan Society certified, B Corp pending
LISTED ON
Fragrantica, Fragrance Foundation member
01. The Outsider and the Master Perfumers
How a poet recovering from a brain injury partnered with respected master perfumers in France to build a luxury brand without a traditional network or commercial fragrance experience.
CORE STORY ANGLES
02. The Technical First
The science of suspending pure plant oils in water. Why creating a 100% natural, alcohol-free, purpose-designed layerable duo is a validated world first.
03. Sustainability by Design
The deliberate rejection of industry standards. Choosing pure aluminium spray pumps and truly reusable screw-on bottlenecks over crimped plastic to ensure materials can actually be recycled.
ASSET GALLERY
Imagery
High-resolution product and lifestyle images available for editorial use. Includes product photography, packaging, lifestyle, and founder portraits. Please credit Dilli House.
THE LIVING SCENT
A 10-chapter, fully referenced scholarly work tracing fragrance layering from 3000 BCE through Vedic, Mughal, and Japanese traditions to modern neuroscience.
Public Presentations
“The Scent of a Memory” presented at Somerset House Exchange.
Voices of Industry
"You have done a brilliant job on this…I salute you."
– David Hieatt, Founder of Hiut Denim and The Do Lectures"The Prem Rouge concept of anchoring one fragrance with another separates this from the established idea of simply layering. This is integrated fragrance design."
– Stephan Matthews, Independent Fragrance Reviewer