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Interviews with the founder, high-resolution imagery, and samples for editorial use. Everything below is free to use with credit.
ABOUT US
Perfume without alcohol
Dilli House is an independent fragrance house in London, founded by Arpit Kaushik. It works in small batches, guided by the five senses, and begins with scent.
After a cycling accident in 2022, Kaushik's neurologist said no alcohol. Almost every perfume is 70 to 90 per cent alcohol, so he set out to make the alcohol-free one he could not find.
Its first release, Prem Rouge, is an alcohol-free, 100% natural perfume designed to be layered: a rose and a tuberose, each complete on its own and different together. Both were composed by master perfumers Clémentine Humeau and Patty Canac. The fragrances are water-based rather than alcohol-based, using Water Plant Emulsion (WPE®) technology.
Made in Britain. Formulated in France. Certified B Corporation™. Crafted to enrich.
| FOUNDED | 2024 |
| FOUNDER | Arpit Kaushik |
| FIRST PRODUCT | Prem Rouge, Batch 001 |
| PRICE | £160, all inclusive, worldwide |
| FORMAT | 2 × 30ml, Eau de Peau |
| BATCH SIZE | 729 numbered sets |
| PERFUMERS | Clémentine Humeau and Patty Canac |
| TECHNOLOGY | Water Plant Emulsion (WPE®) |
| CERTIFICATIONS | Vegan Society certified, Certified B Corporation™ |
| LISTED ON | Fragrantica, Fragrance Foundation member |
COVERAGE
Selected Coverage
Monocle · Summer Special · July 2026
Sweet scents of summer
Prem Rouge selected among ten fragrances for the season, alongside Loewe, Bottega Veneta and Le Labo.
“In summer, it lingers on fabric, cotton and linen especially.”
Pitti Fragranze · JULY 2026
A highlight of Edition 24
Dilli House selected as a highlight of Fragranze 24, the international salon of artistic perfumery in Florence.
“…four independent maisons are redefining the language of contemporary perfumery. Through exceptional ingredients, creative experimentation, sustainable innovation, and artisanal savoir-faire...”
Limpidité · July 2026
The rise of alcohol-free perfume
Prem Rouge featured as an example of the shift to water-based fragrance, its two layers made to be worn alone or combined.
“...designed for intimacy, a perfume that becomes part of the wearer's own space...”
ARCHIVE
All Coverage
| 01 | Monocle | Sweet Scents of Summer, Summer Special, July 2026 | MAGAZINE FEATURE |
| 02 | Pitti Fragranze | A highlight of Edition 24, Florence | INDUSTRY SALON |
| 03 | The Conscious Archive | In conversation with Arpit Kaushik from Dilli House | PODCAST |
| 04 | Limpidité | The rise of alcohol-free perfume | MAGAZINE FEATURE |
| 05 | Monocle Radio | The Entrepreneurs #752; creating an ‘anti-perfume’ | RADIO |
| 06 | The Fragrance Foundation UK | Reimagining British Perfumery Through Slowness | INDUSTRY FEATURE |
| 07 | Fragrantica | Introducing New Brand: Dilli House | FRAGRANCE DATABASE |
| 08 | British Muslim Magazine | Editor's Spotlight Product | MAGAZINE FEATURE |
| 09 | Headway News | Crafted by Courage, the founder story in full, Spring 2026 | MAGAZINE FEATURE |
| 10 | Lazin Magazine | Presence, subscriber issue | IN PRINT |
| 11 | Purplebeach | Of poetry, perfume, and finding meaning in what we do | PODCAST |
| 12 | The Coolector | Dilli House: Prem Rouge | EDITORIAL |
What the industry says
Voices of industry
“Dilli House represents a growing movement towards intentional luxury. The future of perfumery may lie in rethinking the process entirely.”
THE FRAGRANCE FOUNDATION UK · INDUSTRY ENDORSEMENT“The Prem Rouge concept of anchoring one fragrance with another separates this from the established idea of simply layering. This is integrated fragrance design.”
STEPHAN MATTHEWS · INDEPENDENT REVIEW“You have done a brilliant job on this…I salute you.”
DAVID HIEATT, THE DO LECTURES AND HIUT DENIMDOWNLOADS
Press Kit
| 01 | Imagery, high-resolution files, browse the thumbnails first | IMAGES |
| 02 | Logos, wordmark, monogram and lockup | BRAND |
| 03 | Dilli House launches an alcohol-free, layerable fragrance duo | PRESS RELEASE · PDF |
| 04 | Dilli House becomes a Certified B Corporation™ | PRESS RELEASE · PDF |
| 05 | As featured by The Fragrance Foundation UK, one-page snapshot | PRESS SNAPSHOT · PDF |
| 06 | Impact Letter No. 001, with the full Impact Report | IMPACT · WEB |
| 07 | The Scent of a Memory, presented at Somerset House Exchange | PRESENTATION · PDF |
| 08 | Boilerplate and product information, free to use with credit | BRAND · TXT |
| 09 | The Living Scent, a ten-chapter guide to fragrance layering | RESEARCH · WEB |
PRESS ENQUIRIES
WRITE TO US
Interviews with the founder, high-resolution imagery, and samples for editorial use. We answer every enquiry.