ABOUT US
Dilli House is a London-based luxury fragrance brand creating products for the senses, one sense at a time. Small-batch, artisanal, and independent.
Our first product, Prem Rouge, is the world's first alcohol-free, 100% natural perfume designed from the ground up as a layerable duo.
FOUNDED
2024
FOUNDER
Arpit Kaushik
FIRST PRODUCT
Prem Rouge (Batch 001)
PRICE
£160 (all inclusive, worldwide)
FORMAT
2 x 30ml, Eau de Peau
BATCH SIZE
729 numbered sets
PERFUMERS
Patty Canac and Clémentine Humeau
TECHNOLOGY
Water Plant Emulsion (WPE)
CERTIFICATIONS
Vegan Society certified, B Corp pending
LISTED ON
Fragrantica, Fragrance Foundation member
about the founder
Arpit Kaushik is the founder of Dilli House. With a background as both an engineer and a published poet, his work sits at the intersection of neuroscience, the senses, and human emotion.
This multidisciplinary approach led to the creation of Prem Rouge, a fully integrated fragrance system developed alongside master perfumers Patty Canac and Clémentine Humeau. He is currently developing the Aromatic Emotion Wheel, a framework mapping scent to psychological and emotional states.
COVERAGE
Headway News
Crafted by Courage
A two-page feature on Arpit Kaushik's journey from a life-changing accident to the creation of Dilli House.
MAGAZINE FEATURE
Lazin Magazine
Presence
A full-page feature exploring the philosophy behind Dilli House and the sensory experience of Prem Rouge.
MAGAZINE FEATURE
The Coolector
Dilli House: Prem Rouge
An editorial review covering the product, the founder's story, and the distinction of designing a fragrance duo from the ground up.
EDITORIAL
01. The Outsider and the Master Perfumers
How a poet recovering from a brain injury partnered with respected master perfumers in France to build a luxury brand without a traditional network or commercial fragrance experience.
CORE STORY ANGLES
02. The Technical First
The science of suspending pure plant oils in water. Why creating a 100% natural, alcohol-free, purpose-designed layerable duo is a validated world first.
03. Sustainability by Design
The deliberate rejection of industry standards. Choosing pure aluminium spray pumps and truly reusable screw-on bottlenecks over crimped plastic to ensure materials can actually be recycled.
“The Prem Rouge concept of anchoring one fragrance with another separates this from the established idea of simply layering. This is integrated fragrance design."
INDEPENDENT REVIEW
Stephan Matthews, fragrance critic
VOICES OF INDUSTRY
“You have done a brilliant job on this…I salute you."
ENDORSEMENT
David Hieatt, founder of Hiut Denim and The Do Lectures
ASSET GALLERY
Imagery
High-resolution product and lifestyle images available for editorial use. Includes product photography, packaging, lifestyle, and founder portraits. Please credit Dilli House.
ASSETS
RESEARCH
The Living Scent
A ten-chapter guide tracing the history, science, and practice of fragrance layering. Fully referenced. Free to read.
PRESENTATION
The Scent of a Memory
Presented at Somerset House Exchange, London. Exploring the neuroscience of scent, emotion, and memory.
BRAND
Boilerplate and product information
Short and long-form brand descriptions, product specifications, ingredient sourcing, and sustainability details. Available on request.