Why Batch 001 Matters So Much
Sometimes the most meaningful journeys begin with a pause—an unexpected moment that makes you see everything differently. Life has its way of setting new rules, and after a life-changing accident in 2022, I found myself unable to use alcohol in any form, even in perfume. But sometimes, limitations become invitations.
I searched for alcohol-free alternatives to the fragrances I loved. Nothing felt quite right. Nothing captured that essence of my favourite scents. That's when I realised: perhaps this wasn't just about finding a replacement. Perhaps it was about creating something new. Something meaningful. That's when the idea of a new kind of non-alcoholic perfume was born. That is Batch 001.
Working on Batch 001 became my gentle moment. While recovery challenged every aspect of daily life, this project sparked joy. Each decision, each element, carried purpose. It wasn't just about making a perfume anymore—it was about proving that limitations can lead to beauty. That sometimes, the path forward isn't about what you've lost, but what you might discover.
As I shared this journey, something extraordinary happened. People began sharing their own stories of resilience. Of finding meaning in unexpected places. Of pausing to notice the quiet moments that make life rich. They understood that Batch 001 wasn't just a perfume—but a reminder that even life's unexpected turns can lead us somewhere
That's why Batch 001 matters so much.
