JUST LAUNCHED
Prem Rouge
UK's first alcohol-free, natural, layerable fragrance duo.
UK's first alcohol-free, natural, layerable fragrance duo.
Born from resilience, our purpose is to enrich life by awakening the senses and honouring what’s real and meaningful. We believe in creating sensory experiences that connect people to themselves and to the world around them—through thoughtful design, mindful craft, and a commitment to well-being.
Because true enrichment isn’t about what we own; it’s about what moves us, inspires us, and stays with us.
Two fragrances, for all genders, that unite two worlds, creating a unique harmony, Prem Rouge is more than a scent - it’s a story. Where the cool mist of Kashmir meets the sunlit warmth of Provence, the rose of India embraces the tuberose of France. Two worlds, one unforgettable experience.
For early believers who understand that the best things begin small.
When you reserve PREM ROUGE NOW, you become part of our Founders Circle.
As a member, you receive:
A limited edition Blackwing pencil (creativity begins with a mark)
A limited edition print by Charlotte Ager (made for this moment)
A refill, on us (belief should be rewarded)
An invite to the launch (you were here from the beginning)
Once a member, always a member.
The Founders Circle closes soon.
Membership is limited.
Our ethos is simple. To enrich life by awakening the senses and creating meaningful connections - through mindful craft, thoughtful design, and a commitment to well-being.
No alcohol, no compromise. Just pure, intentional scent designed to be kind to your skin.
We don’t rush. Small-batch means care, time, and attention to every detail. It’s how we make things worth making.
Two worlds, one purpose. We take the wisdom and craft of the East and West to create something that feels just right.
More than a fragrance. A reminder to stop, breathe, and reconnect - with the world and yourself. Create your own signature scent by layering our dual fragrance.