A Ritual Worth Sharing
Most Valentine's gifts belong to a single moment. Flowers last a week. A dinner reservation comes and goes in one evening. These are lovely gestures, but they live and end on the day itself.
We were more interested in something that could become part of everyday life.
something to return to
When we designed Prem Rouge as two fragrances rather than one, we weren't thinking about Valentine's Day. We were thinking about what it means to share something with someone over time. Not a single object given once, but a practice. Something you return to each morning, together or on your own, that quietly becomes part of how you move through the day.
A MORNING CHOICE
Two bottles on a shared shelf. Which layer today? The grounding warmth of rose and sandalwood, or the brightness of tuberose and lavender? Both together, or one at a time?
Some mornings you might reach for Layer 1, drawn to its depth. Other days, Layer 2 feels right, lighter and more open. You might wear the same layer as the person beside you, or choose the opposite. Layer both and find a balance that belongs to no one else. The scent shifts with your chemistry, with the season, with your mood. No two wears are quite the same.
OURS, NOT HIS OR HERS
Prem Rouge is genderless. Not as a marketing position, but in practice. It wasn't designed for one person to give to another. It was designed as something to share, without assigning roles. A fragrance you both have access to, that you each wear differently.
CLOSE ENOUGH TO NOTICE
There's a reason we made Prem Rouge alcohol-free. Beyond being gentler on skin, the water-plant emulsion base means the scent sits close. It doesn't project across a room. It lingers near the skin, discovered only by those who come close enough.
In a season that tends towards grand gestures, there's something quietly appealing about a fragrance reserved for the people nearest to you.
That's the gift we'd suggest this February. Not a thing, but a practice. Something that lasts well beyond the 14th and becomes part of the texture of your days.
Prem Rouge. Batch 001, limited edition.